Privacy Policy

Last updated: August 2026

At The White Wing Co., we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, contact us, sign up for marketing or otherwise interact with The White Wing Co.

Our online store is powered by Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.

Information We Collect

Depending on how you interact with our website, we may collect information including:

• Your name

• Email address

• Telephone number

• Billing address

• Delivery address

• Order and transaction information

• Payment information

• Products you view, purchase, return or add to your basket

• Communications you send to us

• Marketing preferences

• IP address

• Browser and device information

• Information about how you use and interact with our website

We only collect information that is necessary to operate our business, provide our services, fulfil orders, communicate with customers and improve your shopping experience.

How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us or provide information through our website

• Automatically when you browse our website, including through cookies and similar technologies

• Through Shopify and other service providers that help us operate our online store

• From payment providers, delivery providers, fulfilment partners and other services involved in completing your order

• From marketing and analytics services where appropriate

How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders

• Take and process payments

• Arrange the packing and delivery of your purchases

• Provide tracking and delivery updates

• Manage returns, refunds and cancellations

• Respond to questions and customer service enquiries

• Prevent fraud and protect the security of our website

• Maintain records required for legal, accounting or tax purposes

• Improve our website, products and customer experience

• Send marketing communications where you have consented or where otherwise permitted by law

• Measure the effectiveness of our marketing and advertising

• Comply with our legal obligations

Order Fulfilment and Delivery

The White Wing Co. works with third-party fulfilment and delivery partners to process and deliver customer orders.

When necessary to fulfil your order, we may share relevant information such as your name, delivery address, contact information and order details with these partners.

We only share information that is reasonably necessary for them to provide their services.

The White Wing Co. remains your point of contact regarding your order.

Payments

Payments made through our website are processed using secure third-party payment providers available through Shopify.

Payment providers may collect and process information necessary to complete your transaction.

We do not use your payment information for purposes unrelated to processing your purchase and associated business or legal requirements.

Shopify

Our website and online store are hosted by Shopify.

Shopify processes certain personal information when you visit or use our store so that it can provide its ecommerce services to us and to you.

Information submitted through our website may therefore be processed by Shopify and its service providers.

Shopify may process information in countries outside the United Kingdom. Where personal information is transferred internationally, appropriate safeguards are used where required by applicable data protection law.

Marketing

If you choose to receive marketing communications from The White Wing Co., we may use your contact information to send you news, offers, product launches and other promotional content.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link contained within our emails.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an order you have placed with us.

Cookies

Our website uses cookies and similar technologies to operate correctly, remember preferences, understand how visitors use our website and, where applicable, support advertising and marketing.

Where required by law, we will request your consent before using non-essential cookies.

You can manage your cookie preferences through the options provided on our website and through your browser settings.

Sharing Your Personal Information

We may share personal information with trusted third parties where necessary to operate The White Wing Co., including:

• Shopify

• Payment processors

• Order fulfilment partners

• Delivery and courier providers

• Website and technology providers

• Analytics providers

• Marketing and advertising providers

• Professional advisers where necessary

• Government, regulatory or law enforcement authorities where legally required

We do not sell your personal information in the ordinary meaning of selling customer details for money.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

This may include keeping certain information for longer where necessary to comply with tax, accounting, legal or regulatory obligations, resolve disputes or protect our legal rights.

Keeping Your Information Secure

We take reasonable measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Your UK Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information in certain circumstances

• Request restriction of how we use your information

• Object to certain types of processing

• Request the transfer of your information in certain circumstances

• Withdraw your consent where we rely on consent to process your information

These rights are subject to certain legal conditions and exceptions.

To exercise your rights, please contact us using the details below.

We may need to verify your identity before completing a request.

International Transfers

Some of the service providers we use, including Shopify and other technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law.

Children's Privacy

Our website is not intended for children to make purchases independently, and we do not knowingly collect personal information from children where doing so would be unlawful.

If you believe a child has provided personal information to us inappropriately, please contact us.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

The White Wing Co. is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

Complaints

If you have concerns about how The White Wing Co. handles your personal information, please contact us first so that we can try to resolve your concern.

You may also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our business, website, services, legal requirements or privacy practices.

When changes are made, the updated policy will be published on our website and the "Last updated" date will be amended.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your data protection rights or have concerns about how your information is handled, please contact:

The White Wing Co.

Email: contact@thewhitewingco.com

For the purposes of applicable UK data protection law, The White Wing Co. is the data controller responsible for the personal information described in this Privacy Policy.